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Effective: Fall 2020
MDIA 11HHONORS INTRODUCTION TO POPULAR CULTURE4 Unit(s)

Advisory: Advisory: Not open to students with credit in F A 1 or MDIA 11.
Grade Type: Letter Grade, the student may select Pass/No Pass
Not Repeatable.
FHGE: Humanities Transferable: CSU/UC
4 hours lecture, 1 hour laboratory. (60 hours total per quarter)

Student Learning Outcomes -

  • A successful student will analyze assumptions of race, class, generation, and gender embedded in popular culture.
  • A successful student will critique aspects of popular culture as a reflection of its social/historical context.
  • A successful student will evaluate artifacts of popular culture and its relationship to a commodity culture.

 

Description -

Overview, history and critical analysis of popular culture as a window for understanding American society. Theories and methods of analyzing artifacts of popular culture. Overarching themes: history/social theories of popular culture; popular culture as a product of American multiculturalism; the relationship between a commodity culture and intellect/artistry; philosophical/ethical issues surrounding popular culture. The honors section offers deeper theoretical content, assignments that require more sophisticated cognition/critical thinking, more rigorous assessment, and an additional summative project.

 

Course Objectives -

The student will be able to:
  1. evaluate the influence of popular culture on contemporary society.
  2. interpret artifacts of popular culture from an historical and social perspective.
  3. synthesize critiques of popular culture.
  4. identify and analyze the sources of popular culture.
  5. engage in critical thinking concerning assumptions of race, class, and gender imbedded in popular culture.

Special Facilities and/or Equipment -

  1. Classroom computer with internet access.
  2. Video/DVD projection equipment.
  3. CD player.
  4. When taught via 17勛圖 Global Access: on-going access to computer with email software and capabilities; email address; JavaScript-enabled internet browsing software.
  5.  

Course Content (Body of knowledge) -

  1. Introduction and Background
    1. Historical overview of late 20th/21st century American culture
    2. Defining popular culture: high culture versus popular culture
    3. Popular culture and artistry
  2. Advertising
    1. Advertising and American capitalism, ethical issues
    2. Advertising: critical analysis (e.g., conscious/subconscious imagery)
    3. Images of women in advertising, feminist critique
  3. Television
    1. Television as a reflection of American cultural values/ideals
    2. Current television phenomena (e.g., reality shows)
    3. Television and social criticism: The Simpsons, Modern Family, etc.
  4. Music
    1. Multiculturalism and American popular music
    2. Popular music versus classical music; historical perspectives and shifting boundaries
    3. Rock, rap, and the Doctrine of Ethos; can music influence human behavior?
    4. Music and visual culture (e.g., music videos)
  5. Technology
    1. Technology and evolving communication/language
    2. Democratization and cyberspace
    3. Technology and shifting social contracts
  6. Sports
    1. Football and semiotics (football as an American metaphor)
    2. Critical analysis; sports as Dubord's Spectacle
  7. Film
    1. Reflections on the American dream--Hollywood as a purveyor of American culture
    2. Race and gender stereotypes in contemporary films
    3. Film analysis--artistry in American films
  8. Student Presentations
    1. Topics of special interest to students

Methods of Evaluation -

Evaluation methods may include but are not limited to:
  1. Cooperative learning assignments
  2. Analytical essays
  3. Objective exams
  4. Honors Institute students are required to attend on-campus lectures and participate in a group research project that culminates with a class presentation designed to foster deeper understanding of a specific aspect of American popular culture

Representative Text(s) -

Danesi, Marcel. Popular Culture: Introductory Perspectives. 4th ed. Lanham, MD: Rowman and Littlefield, 2019.
Open source readings (various authors), provided as links on the course website.

 

Disciplines -

History or Music
 

Method of Instruction -

  1. Lecture presentations and classroom discussions on the history and analysis of American popular culture.
  2. Readings offering diverse perspectives on aspects of popular culture.
  3. Individual and group analyses of artifacts of popular culture.
  4. Participation in a collaborative project.
 

Lab Content -

  1. Students apply theoretical knowledge to popular culture artifacts (films, television, music, advertising, etc.) in a problem-based environment.
  2. Discussion forums on theories of popular culture.
  3. Weekly reflections on topics within popular culture.
 

Types and/or Examples of Required Reading, Writing and Outside of Class Assignments -

  1. Weekly reading assignments ranging from 10-20 pages per week.
  2. Written analyses of artifacts of popular culture.
  3. Weekly learning reflections in which students identify the large ideas presented that week.
  4. Online discussion forums based on course readings and analyses of artifacts of popular culture.
  5. Individual research project.


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